Before she went to sleep that night, all 100,000 palettes were sold (100,011, to be exact). ![]() This wasn’t a small-scale launch according to Westbrook’s October 2019 tweet (which included a screenshot of her Shopify report), she started the day with 100,000 palettes in stock. In less than 12 hours, Tati Westbrook, one of the top beauty influencers in the U.S., sold out of the eyeshadow palette she had just released. ![]() The Impact of 150 Top Beauty Influencers – Instagram and Youtube Makeup and Skincare Influencers
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